Chiang Mai Tourism Bounces Back
Skift Take
- China hotel RevPAR in the week ending June 10th: Up 66.7% YoY, down 2.6% compared to 2019.
- Chiang Mai's tourism industry recovering with increased hotel occupancy rates and visitor numbers.
- New developments in the hospitality industry: Ritz-Carlton Reserve opens in Jiuzhaigou, Bookmark Resorts announces first wellbeing resort, and Karl Lagerfeld hotel in Malaysia.
Chiang Mai’s tourism industry is continuing to recover as the Thai Hotels Association (Upper Northern Chapter) said the average occupancy rate of hotels in the province rose to 75% in the first five months of 2023. Hotels in the northern province were sitting with a comfortable 70% occupancy rate from January to March, but those numbers plummeted in April to less than 30% as Chiang Mai, like other northern provinces, battled smog and high PM 2.5 levels. May had a strong recovery and that caused operators of unregistered small hotels to increase their rooms to eight or more to meet the legal requirement to register as a small hotel and attract more customers. There are currently around 600 registered hotels in the province with about 2,000 more who are yet to be registered. The Tourism Authority of Thailand’s Chiang Mai office said in the first five months of the year, Chiang Mai recorded over 4.7 million visitors, of whom 3.08 million were Thais and the rest foreigners. Th
