How the Philippines Plans to Boost Visitor Numbers


Skift Take

  • Philippines aims to become a tourism powerhouse with a new slogan "Love the Philippines" and a five-year plan to boost visitor numbers.
  • Mandarin Oriental in Guangzhou introduces child-friendly MiniMO Jungle Suites and Rooms with themed decor and exclusive amenities.
  • Pan Pacific Hotels Group plans to open Pan Pacific Serviced Suites Bangkok in 2026, featuring 191 suites and leisure spaces.

Philippines president Ferdinand Marcos Jr said he is aiming to transform the country into a tourism powerhouse in the coming year, unveiling a new tourism slogan “Love the Philippines”. The nation embarked on a five-year plan to boost visitor numbers and experiences across the country. International tourist arrivals so far this year have reached over 2.02 million with expectations they will continue to grow throughout the year. The country is also targeting a resurgence in domestic tourism, with integrated resorts tailoring promotions to capture the same clientele they leveraged during the Covid period.

The Mandarin Oriental, Guangzhou in Guangzhou, China, is welcoming children with their Deluxe Room and Premier Suite transformed into a fun jungle, launching MiniMO Jungle Suites and Rooms. Tailored after the MiniMO collection, the rooms have the collection’s panda, lion, owl, monkey and turtle as part of the décor. Even the room keycar