China Outbound Tourism to Fully Rebound by Late 2024
Skift Take
- The World Travel & Tourism Council predicts that it will take about a year for popular tourist destinations worldwide to see a significant return of Chinese visitors, with challenges like visa and passport difficulties slowing the process.
- IPK's survey indicates a strong travel recovery from China, particularly to Europe, in 2024, with around 50% of respondents planning to travel abroad in the next year. Europe is the preferred destination, while travel to the US is less frequent due to limited flight options and geopolitical factors.
- Dusit International announces the launch of two new hotel brands, Dusit Collection and Devarana – Dusit Retreats, aiming to offer unique and authentic travel experiences and expand into untapped markets. Additionally, Lemon Tree Hotels opens a new property in Haridwar, Uttarakhand, featuring suites and rooms, a restaurant, bar, banquets, and a fitness center.
The World Travel & Tourism Council is predicting it will be a year before the world's tourist hotspots see a massive return of Chinese visitors. The WTTC said difficulties in getting visas and passports are one key bottleneck. The WTTC predicts that Chinese cross-border travel could return to pre-pandemic levels by the end of 2024 and steadily grow from there. Another factor limiting the speed of the nation's cross-border travel recovery is heightened fuel costs for foreign carriers unable to fly across Russian airspace, translating into higher fares. Embassies in China have not staffed back up to levels to meet the sudden exploding demand for visas. Bloomberg described it as a retarded recovery that is being felt from the Philippines to Portugal. The WTTC is still predicting that China will dethrone the US as the world's largest travel and tourism market within the next decade.
IPK's latest survey shows strong travel recovery from China, particularly towar
