Accor to Expand Luxury and Lifestyle Brands


Skift Take

As 2024 begins to unfold, Accor is continuing to expand the brands within its Luxury & Lifestyle division to meet the world’s accelerating demand for high-end and culturally relevant travel experiences.

Truist gave their findings from the first day of the ALIS Lodging Conference. They described the industry sentiment as positive but generally reasoned. We should note that typically this conference and then the NYU one in early summer have different sentiments. Truist said they found greater confidence on the setup for the upcoming year. The industry seems to have more top line demand visibility, particularly convention and association groups but also overall normal booking trends. Industry participants also seem to have a better grasp on lower labor cost growth and staffing needs as well as the new build US supply growth dynamic being so low. Truist said some industry executives are describing 2024 as a transition year, in particular for asset price discovery and the increased normalization of demand patterns. Truist said they believe there is greater potential for more of the hotel REITs to provide full year guidance and perhaps more robust over