Centara Aims to Be a Global Hotel Operator
Skift Take
Centara Hotels & Resorts announced its expansion plans at ITB Berlin. Their sustainable strategy is to introduce its style of family-centric hospitality to multiple new markets, striving to become one of the planet’s top 100 hotel operators by 2027.
Centara Hotels & Resorts announced its expansion plans at ITB Berlin. Their sustainable strategy is to introduce its style of family-centric hospitality to multiple new markets, striving to become one of the planet’s top 100 hotel operators by 2027. Centara currently has a global portfolio of 95 hotels and resorts either operating or in the pipeline, covering 12 countries and six diverse brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life, and COSI. Last year’s openings included the 515-key Centara Grand Hotel Osaka which was the group’s debut in Japan, and the 224-key Centara Ayutthaya, reaffirming its leading position in Thailand. This month the 100-key COSI Vientiane Nam Phu, Laos becomes the first location outside of Thailand for COSI. Other new openings in 2024 will include the 145 key Centara Mirage Lagoon Maldives. It will form part of The Atollia by Centara Hotels
