Cambodia's Tourism Rebound Strategy Is Focusing on Chinese Visitors
Skift Take
Cambodia's tourism, rebounding to 82.5% of 2019 levels in 2023, aims to boost Chinese visitation, focusing on initiatives including potential mutual visa-free policies and increased flights.
International tourist arrivals to Cambodia recovered to 82.5% of 2019 levels in 2023 but they are doing that with China still way down. The recovery of visitation from China only was at 23.2% of 2019 levels. About 71.9% of the total Chinese visitor arrivals were business travelers. The new leadership of Cambodia's Prime Minister Hun Manet is focused on tourism and they are setting up many initiatives to attract Chinese. Cambodia is hoping to follow Singapore, Thailand and Malaysia in adopting mutual visa-free policies with China and the government is working very hard to try to add more flights between the two countries. Direct weekly flights from the Greater China region to Cambodia recovered to only 26% of the 2019 levels last year. The new inauguration of the Siem Reap Angkor International Airport and the under-construction Phnom Penh Techo Takhmao International Airport, expected to be fully operatio
