Thailand Projects 50 Million Visitors by 2028

Photo Credit: A tourist photographs a view of Wat Arun Temple from a rooftop bar. Adobe Stock / Jo Panuwat D
Skift Take
Thailand is expected to reach pre-pandemic tourism levels of 40 million arrivals this year and potentially 50 million by 2028, contingent on avoiding global or local crises – not to mention whether or not they add casinos.
A new report suggests Thailand is on track to regain the 2019 level of 40 million arrivals this year and could hit the 50 million mark by 2028. The disclaimer is the report suggests this will occur if global, regional and local risks and threats are alleviated/mitigated. Well, at least they are not saying the only way this happens is if they allow casinos. The Thai tourism report said the only factors that could change their destiny would be another local upheaval within Thailand itself or a global collapse such as another pandemic, economic meltdown or war. It is kind of scary that we can't dismiss any of those things.
South Korea's foreign visitation is nearly back to pre-Covid levels. Korea Tourism Organization said SK welcomed around 1.42 million international tourists in June, a 47.5% increase over the same month in 2023 and at 96% of June 2019. China remains Korea's top source visitor market with 397,000 arrivals in June, followed by Japan with 258,000 and t