Hilton Sets APAC Target of 1,000 Properties
Skift Take
Hilton plans to double its focused service presence in Asia Pacific by expanding its mid-market hotel portfolio to over 1,000 properties, with ongoing regionalized brand initiatives and franchising expansion in key markets.
The number of visitor arrivals to Macau in the first nine months of 2024 reached just above 25.9 million, up 30.1% year over year and 85.9% of 2019's levels. International visitor arrivals were up by 95.1% year over year for the nine months ending September 30, but that is only 70.7% of 2019's levels. In September, average room rates for hotels in Macau declined, led by five-star hotels, even as occupancy rose 9.9 percentage points. The five-star nightly average was MOP1,441.7, down -10.2% from September 2023 and down -4% from September 2019. The average occupancy rate for the segment was 91.9% in September 2024. The average occupancy rate across all the Macau Hotel Association's tiers was 90.9% in September, up 8.9 percentage points year over year. For three, four, and five-star hotels, the average daily rate was MOP1,282.3, down -9.3% year on year.
Thailand saw 26.08 million visitor arrivals in the first nine months of 2024, up 30.09% year over year. Thailand o
