Leisure Travel to Continue Growth in 2025 Survey Says
Skift Take
Leisure travel is set to grow in 2025, driven by increased international trips, greater use of travel advisors, and rising interest across demographics.
The DJIA was up 189 points in the shortened Friday session, while Nasdaq rose 158, the S&P 500 was up 34 points and the 10-year treasury yield was down .06 to 4.18%. Lodging stocks were higher, with WH trading up to another all-time high. SOND was up 8%, while BHR and VCSA rose 5% each.
STR reported US lodging data for the week ended 11/23. The Thanksgiving calendar shift boosted US hotel RevPAR by 31.1%. That will go in the other direction this past week, so we will need to combine the two weeks to get a real picture.
A new survey conducted by the Internova Travel Group indicates that leisure travel is expected to grow in 2025, with a significant increase in the use of travel advisors. The Internova Index: North American Traveler Insights revealed a 22% increase in the average number of international trips per traveler in the last 12 months compared to 2023. The premium and budget segments primarily drive this surge. The survey also sug
