Marriott’s Stronger Q4 Met With Weak Response
Skift Take
Marriott beat 4Q24 expectations, but its stock fell due to cautious guidance, softer NUG outlook, and lower share repurchases.
Correction: Because of an editing error, the email version of this report listed deals that did not take place. These errors included the brands Marriott, Hilton, Wyndham, Choice, Accor, and Four Seasons. Skift regrets the error.
Marriott reported a better-than-expected 4Q24, but investors took the stock down, along with most of the group. While you could probably say MAR gave more conservative guidance than Hilton did, it still was a complete reverse reaction to what happened after Hilton reported. As for what was negative, you have softer net unit growth guidance for 2025, not just for MAR but for their peers. EBITDA and adjusted EPS guidance were a bit lighter than expectations. MAR’s repurchase of 2 million shares for $500 million was way lower than in previous quarters.
CoStar said among the U.S. markets, New York City and Nashville are
