Wyndham Leads Asia Branded Residences

C9 Hotelworks said they expect more developers to shift their focus to branded residences in the Philippines due to their increasing market potential and the underwhelming performance of mid-market condominiums. The Philippines has the second-highest market share of branded residences in Asia at 17.3%, trailing only Thailand at 23.3%. Leechiu Property Consultants said developers will likely work on branded residence projects to appeal to the high-net-worth market. C9 Hotelworks believes more luxury villas and larger condo units will dominate the branded residences market. They see Bonifacio Global City, Cavite, Bohol, and Palawan as ripe markets for branded residences. As of December 2024, the Philippines recorded 13,276 units of branded residences across 16 properties valued at $4,326 per square meter. Asia's total branded residence sector has a supply value of $26.6 billion, comprising 68,001 units in total, with 30,461 in urban areas and 37,540 in resorts. Around 96% of branded residences in Asia are condos, while 4% are villas. 12,330 units across 80 developments in the region are affiliated with luxury hotel brands, representing 31% of the total supply in the primary market. By total supply, Wyndham Hotels & Resorts led with 10,941 units. C9 said from 2025 onward, about 43,100 units across 180 project