China's Hotels Had a Weaker Golden Week
Skift Take
China's hotel industry saw mixed performance during the Spring Festival, with some cities thriving despite an overall RevPAR decline, while Japan stood out among overseas destinations.
STR reported China hotel data for the week ended February 15. China hotel RevPAR was down -49.7% year over year, up against a +54.6% result in 2023. This decline for the week was due to the calendar shift for the Chinese New Year, as it was 1/28/25 versus 2/10/24. ADR was down -37.8% year over year for the week, while occupancy fell -19.2%.
CoStar/STR reported several Chinese cities saw positive hotel industry performance during the Spring Festival/Lunar New Year week with Shenzhen, Zhengzhou and Wuxi standing out. Overall, the market experienced a slight decrease in average daily rates but a more serious decline in occupancy led to overall RevPAR declining by -12% compared to the Golden Week in 2024. Mid-range, economy and luxury hotels displayed resilience. The latter half was better than the first half, clearly due to the start being a Tuesday versus Friday in the year-ago comp week. Overall, only 25% of secondary markets e
