Tourism Australia Projects $220 Billion Sector Value by 2030
Skift Take
Tourism Australia said the country's tourism sector will be worth $220 billion (Australian dollars) to the nation's economy by the decade's end.
Tourism Australia told attendees of the annual Destination Australia conference that the tourism sector will be worth $220 billion to the nation's economy by the decade's end. They welcomed more than 8 million visitors in the past year, the first time in five years, with arrivals rising 15% year over year in 2024. Total visitor expenditures also grew to a record $48.8 billion. Their recent Tourism Investment Monitor showed the investment pipeline reaching a record high of $63.4 billion across 346 projects.
IHG Hotels & Resorts announced a partnership with Strategic Alliance to bring its InterContinental brand to the heart of South Australia's Barossa Valley. The InterContinental Barossa Resort and Spa is scheduled to open in 2028 and will become the first international-branded luxury hotel in one of Australia's most celebrated wine regions. The 150-room resort will offer unrivaled views of the Barossa Valley, combined with luxurious
