Kempinski and BTG Hotels Launch Partnership Growth Plan in China
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Kempinski launched a multi-year investment plan to support the growth of the partnership with BTG focusing on expanding in China.
Kempinski Hotels and BTG Hotels (Group) Co. announced a new chapter in their strategic partnership in China. Kempinski launched a multi-year investment plan to support the growth of the partnership with BTG focusing on expanding the Chinese Heritage Portfolio for the Kempinski brand; launching a new lifestyle hospitality brand they hope to reach 200 hotels in China over the next five years; continue to strategically support the Bristoria brand portfolio and strengthen the collaboration to expand the global expansion of the NUO brand and establish it as a benchmark in luxury cultural hospitality worldwide; and reinforce the cooperation on membership system integration. As part of the renewed partnership, Kempinski and BTG Hotels will focus on Chinese travelers by launching a new brand that will offer a curated selection of rooms, experiences, and services to cater to the needs of the local demand.
The Legoland Shanghai Resort will begin trial operations in
