Marriott Debuts Its Newest Brand and Wyndham Debuts New Initiatives
Skift Take
Marriott International, Inc. announced the global launch of its new collection brand for the midscale and upscale lodging segments - Series by Marriott. Meanwhile, Wyndham had a flurry of announcements at its customer conference.
The DJIA was down a point, the Nasdaq was up 53, the S&P 500 was down 3 points and the 10-year treasury yield was down .04 to 4.55%. Lodging stocks were modestly higher. BHR was the big mover, up 5% on the day.
On the negative side of the Easter calendar shift, the U.S. hotel industry reported mixed performance results year over year, according to April 2025 data from CoStar. April 2025 (percentage change from April 2024): Occupancy: 63.9% (-1.9%) ADR: $161.28 (+1.8%) RevPAR: $103.11 (-0.1%). Among the Top 25 Markets, the highest occupancy level was seen in New York (+0.5% to 84.8%). Markets with the lowest occupancy for the month included Detroit (-2.3% to 57.4%) and Minneapolis(+2.7% to 60.9%). The highest gains across the metrics were seen in San Francisco/San Mateo: Occupancy (+14.0% to 69.6%), ADR (+20.5% to $227.44), and RevPAR (+37.45 to $158.36). The Top 25 Markets in aggregate showed higher occupancy t
