Hyatt to Bring Wink Unscripted Brand to Hanoi


Skift Take

Hyatt will be bringing its new Wink Unscripted brand to Hanoi. Plus, more hotel deal news.

Hyatt will be bringing its new Wink Unscripted brand to Hanoi, Vietnam’s capital. The Wink Hanoi Westlake is expected to open in 2027. The hotel will feature 406 keys, including 287 hotel rooms and 119 Wink Residences Unscripted by Hyatt. Wink Hanoi Westlake, Unscripted by Hyatt, is being developed by Indochina Kajima and Newtatco, with construction by Viteccons. It will be the seventh hotel within the Wink Unscripted by Hyatt portfolio, following the Wink Saigon Centre, two hotels in Da Nang, and properties in Hai Phong, Tuy Hoa, and Can Tho.

India’s luxury hotels are exploring ways to capitalize on their brands by going beyond room bookings and food and beverage sales. The Mint report on how chains like Taj, Marriott, Leela, Oberoi, and Sarovar are increasingly moving into branded residences and serviced apartments to diversify their offerings. At least a half a dozen projects were signed and launched across Mumbai, Gurugram, Noida, an