Hotel Investment Expected to Increase in 2025
Skift Take
A JLL survey reveals growing optimism in hotel investments, with rising cross-border activity, first-time buyers, and a focus on luxury and extended-stay assets despite challenges from increased capital costs.
The DJIA fell 207 points while Nasdaq was down 123, the S&P 500 was down 36 points, and the 10-year treasury yield was down .03 to 4.42%. Lodging stocks were mostly lower. HLT and TNL both hit new highs today with TNL able to manage a gain while HLT was hit with some modest profit-taking.
JLL’s Hotels & Hospitality Group released their Global Hotel Investor Sentiment Survey, which unveils a wave of renewed optimism in the hotel investment sector. With recent interest rate cuts by major central banks, an unprecedented 80% of investors plan to maintain or increase their capital investment in hotels over the next 12 months. More takeaways from this year’s survey include: cross-border hotel investment has surged thus far in 2024, and global investors expect to inject even more capital in 2025. 57% of investors expect to invest more capital into regions other than where their capital is sourced from over the next 12 months, with Asian and No
