Thailand Targets 39 Million Visitors for 2025

Happy New Year! STR reported China hotel RevPAR for the week ended December 21. China hotel RevPAR was down -1.2% year over year, up against a +63.6% comp in the year-ago week. ADR was down -1.2%, while Occupancy was flat for the week, year over year.

Thailand welcomed over 35 million tourists in 2024, generating 1.8 trillion baht. The Tourism Authority of Thailand said they are not resting on that success, declaring 2025 as the 'Amazing Thailand Grand Tourism and Sport Year.' The TAT is targeting between 36 and 39 million international visitors for 2025, generating 1.98-2.23 trillion baht in tourism revenue. The Thai Hotels Association's Southern Chapter said the average hotel occupancy rate in Phuket for the first 11 months of 2024 stands at 77%, marking a 7% increase from the previous year. Operators said daily room rates during this year's high season were the highest ever, with four-star hotels charging more than