Hilton reached 1,000 luxury and lifestyle hotels globally with recent openings in Paris, Cape Town, Dallas, Osaka, and Costa Rica, planning 150-plus more in 2025.
CoStar forecasts modest U.S. RevPAR and ADR growth through 2027—with luxury and upper upscale segments leading—despite real RevPAR remaining below 2019 levels.
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.
Key events included DiamondRock Hospitality's upgrade, Hyatt and Apple Hospitality lowering guidance, and IHG reporting strong new room signings despite challenges in China.
Domestic Chinese hotel chains are expanding internationally, with notable investments in Malaysia, Japan, South Korea, and Southeast Asia, driven by the rising number of Chinese travelers.