In 2025,STR and Tourism Economics forecast moderate RevPAR growth across Europe (2.4%), Asia Pacific (4.7%), the Middle East (2.8%), and the U.S. (1.8%), driven by market shifts and supply dynamics.
JLL reports a significant rise in large hotel transactions, particularly in luxury markets, with 2024 seeing a 59% increase in single-asset deals over $200 million, totaling $4 billion.
Truist remains optimistic about US hotel demand and RevPAR, favoring C-Corp stocks like HLT, MAR, and H, and recommending Hyatt and Ryman Hospitality among REITs.
Hilton is expanding in Baja California, Mexico with Tapestry Collection hotels.
Ashford Hospitality Trust faces lawsuits over loan defaults. Accor announced executive appointments and a new hotel in Poland with Allenort Group.