Hilton reached 1,000 luxury and lifestyle hotels globally with recent openings in Paris, Cape Town, Dallas, Osaka, and Costa Rica, planning 150-plus more in 2025.
Despite rising costs outpacing revenue growth in 2024, the hotel industry sees potential for recovery in 2025 through increased guest spending, job growth, and major events.
Analysts expect the Fed's interest rate cuts to boost hotel REIT earnings, with Ashford Hospitality Trust and Braemar Hotel Trust being the biggest beneficiaries.
Truist reports slight downward revisions in U.S. hotel booking and pricing trends for 3Q and 4Q, with modest growth expected in 2025, but no signs of a sudden pullback or near-term upside for RevPAR.
The nationwide hotel strike is intensifying, impacting major hotel chains and owners, with concerns about the long-term effects of either giving in to union demands or enduring prolonged strikes.