Noble Investment Group

Asia-Pacific

Global Tourism Now at 98% of Pre-Pandemic Levels

Global tourism rebounded strongly in 2024, with international arrivals reaching 98% of pre-pandemic levels, driven by post-pandemic demand, increased air connectivity, and growth in key regions like the Middle East, Europe, and Asia-Pacific.
North America

Takeaways From Hotel Earnings Season

Key events included DiamondRock Hospitality's upgrade, Hyatt and Apple Hospitality lowering guidance, and IHG reporting strong new room signings despite challenges in China.
North America

Hilton Taking Over NoMad Brand

Hilton acquires a majority stake in Sydell Group to globally expand the NoMad Hotels brand, with plans for up to 100 properties and integration into Hilton's commercial platforms, while NoMad Las Vegas will rebrand, addressing Hilton's gap in the luxury market.
North America

Wyndham Expands in the Extended-Stay Sector

WaterWalk, Wyndham’s 25th brandstands out from other hotel brands in that it lets owners sell a mix of rooms, with about 60% marketed as extended-stay hotel rooms and about 40% marketed as short-term rentals.
North America

Hilton to Acquire Graduate Hotels Brand

Hilton will acquire the Graduate Hotels brand for $210 million, which includes all rights to the Graduate brand worldwide, franchise agreements for all existing and signed pipeline Graduate Hotels, and future development and growth.
North America

Nearly 75% of Americans Plan to Maintain or Increase Hotel Stays in 2024

Almost three quarters of Americans plan to either maintain or increase their number of hotel stays in 2024 compared to 2023, and hotels remain the top lodging choice for likely travelers, according to a survey commissioned by the American Hotel & Lodging Association.