North America
SH Hotels Officially Rebrands as Starwood Hotels
SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht.
Starwood Hotels
North America
Sternlicht Revives the Starwood Brand
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.