North America SH Hotels Officially Rebrands as Starwood Hotels SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht. Alan Woinski | 4 weeks ago
North America Sternlicht Revives the Starwood Brand Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February. Alan Woinski and Kim Woinski | 2 months ago