U.S. RevPar Hit Record First-Quarter Highs
JLL reports record Q1 2025 RevPAR with $4.6B in U.S. hotel transactions, as Middle Eastern, European and Asian investors target urban assets.
Starwood Hotels
SH Hotels Officially Rebrands as Starwood Hotels
SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht.
Sternlicht Revives the Starwood Brand
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.