North America

SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht.

Morgan Stanley lowered Hyatt's price target while raising those for Marriott, Hilton, and Wyndham, keeping their respective ratings unchanged.

The world's first AI-powered hotel, Otonomus Hotel, featuring 303 suites and cutting-edge amenities, is set to open in Las Vegas in summer 2025 as Growth Holdings’ debut resort.

Ashford Hospitality Trust cut board and management compensation in an attempt to save at least $14 million in EBITDA toward its $50 million goal.

In January 2025, Canada’s hotel industry reported year-over-year gains in occupancy, ADR, and RevPAR, with British Columbia and Vancouver leading occupancy while Prince Edward Island and Calgary lagged.

Bill Hornbuckle, CEO of MGM Resorts International, was named the national chair of the U.S. Travel Association’s board for a two-year term, succeeding Hilton’s Chris Nassetta.

Hyatt announced Hyatt Select, a new upper-midscale brand, and celebrated the opening of its first Hyatt Studios location.

In January, Toronto hotels charged slightly more than Vancouver’s amid rising rates and lower occupancy nationwide, with Edmonton notably lagging behind.

CBRE predicts steady RevPAR growth of 2.0% in 2025, driven by urban market strength, increased travel, and economic recovery.

Choice Hotels beat earnings expectations due to "other revenues," boosted guidance, and repurchased shares, while Accor reported strong Q4 results, announced a major stock buyback, and considered selling its AccorInvest stake.