North America

Hilton announces plans to double its hotel portfolio in Puerto Rico by 2027, with the addition of seven new properties. The expansion will create around 2,100 new jobs and contribute to the island's economic recovery following the devastation caused by Hurricane Maria in 2017. Hilton's investment in Puerto Rico's tourism industry is a sign of the company's confidence in the island's potential as a destination for both leisure and business travelers.

TD Cowen upped their price targets on Hilton to $142 from $140 and Marriott to $172 from $170. HVS gave their findings from the Hunter Conference . HVS said early 2023 comparisons continue to look favorable with easy comparisons in 1Q due to last year’s Omicron outbreak. Canada’s hotel performance increased from the previous month, with February RevPAR exceeding C$100 for the first time on record

Deutsche Bank issued a report, commenting on what they think the trading action in gaming and lodging stocks are telling them. Jefferies believes the primary issue affecting stock prices in the group the past week is the banking crisis, notably the pressure on regional banks and its prospective prospective impact on financing of new properties. Most economists agree the U.S. will experience a recession to some degree in 2023, but hotel industry analysts say sustainable job growth, strong hotel rates and demand, and the yet-unrealized wave of international travelers will help the industry keep its head above water.

Truist said they have seen no noticeable changes to overall corporate booking and pricing trends in the first 10 days following the collapse of Silicon Valley Bank . On March 20, Membership Collective Group commenced trading on the NYSE under its new name and ticker, Soho House & Co Inc. / SHCO. In a joint venture, NewcrestImage and Hospitality Capital Partners have acquired 16 hotels with a total of 2,155 rooms for $137.3 million from Service Properties Trust .

The DJIA rose 75 points, Nasdaq was up 117, the S&P 500 gained 12 points and the 10-year treasury yield was down another .09 to 3.41%. Lodging stocks were mixed. Pebblebrook Hotel Trust gave a 1Q operating update, showing the quarter is in line with their recent guidance. Tourism to and from the U.S . has gradually recovered in 2022 without fully returning to pre-pandemic levels, according to the Commerce Department.

STR gave U.S. lodging data for the week ended 3/18. US hotel RevPAR rose 10.4% year over year. When compared with the same week in 2019, US hotel RevPAR was up 20.8%. We can’t tell if the markets genuinely hate U.S. Fed Chief Jerome Powell or if the guy should just have a stand-in for his press conferences. Redburn Partners lowered its rating on InterContinental Hotels Group to Sell. UBS Group downgraded shares of Melia Hotels International from a Buy rating to a Sell rating.

Aimbridge Hospitality has acquired the management arm of Terrapin Hospitality , with 71 hotels located in 21 states. This aggregates to over 8,100 keys transitioning to Aimbridge management. B.Riley lowered their price target on Ashford Inc. to $14 from $18, they maintained their Neutral rating on the stock. IHG Hotels & Resorts announced the opening of a new Holiday Inn Express & Suites Hotel in Glendale, California .

Red Roof will open 50 properties, new builds and conversions , in 2023, representing 60% year-on-year growth. The Greater Las Vegas Short-Term Rental Association wants the Supreme Court to rule on the constitutionality of short-term rental regulations in Clark County, Nevada. The newly minted penny stocks, VCSA and SOND, both traded down to new lows, dropping another -4% and -7% respectively. SLNA hit a new low, down another -7%.

Despite the jitters and dire predictions we have been hearing for getting close to a year, lodging demand remains consistent with any concern of deterioration stemming from headline economic risk not yet manifesting in fundamentals. Baird reported on something we touched on recently, insider buying at lodging companies . A majority of the U.S. corporate travel buyers expect their company’s business travel to ramp up and return to pre-pandemic levels by the end of 2023

The  DJIA gained about 1%, or about 270 points, while  Nasdaq  rallied 2.4%. The  S&P 500  added about 1.7%, erasing an earlier decline of 0.7%, and the  10-year treasury yield  climbed to 3.58%. It's been a wild week. Baird upgraded their rating on Choice Hotels International to Outperform. They believe their earnings outlook is improving for 2023-2024. IHG Hotels & Resorts continues to demonstrate the strength of its Holiday Inn brand family in Southern Europe