Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance.
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.
The Canadian hotel industry is rebounding from pandemic lows thanks to blockbuster events like Taylor Swift’s tour, tighter short-term rental rules, and large-scale investments in new hotel developments.