Canada’s hotel industry recorded its highest average daily rate ever in February 2025. But the occupancy rate was slightly only 57.7%, down slightly year-over-year.
The 2024 CBRE Global Hotel Investors Intentions Survey indicates U.S. hotel investors are optimistic, with plans to increase investments, despite challenges like debt servicing and rising costs, favoring urban and leisure markets such as New York City, Miami, Charleston, and Boston.
Canadian business travel is expected to grow robustly in 2024, outpacing global and U.S. rates, with increased spending and trip frequency despite financial challenges.
Hilton's expansion in Canada includes nearly 20 deals signed in 2023, with plans to introduce Spark by Hilton and Motto by Hilton in 2024 – aiming to surpass 200 hotels.