Hanoi

Phuket and Bali are experiencing tourism growth with record hotel rates but face infrastructure challenges and have yet to return to pre-COVID arrival levels.

Hilton plans to double its focused service presence in Asia Pacific by expanding its mid-market hotel portfolio to over 1,000 properties, with ongoing regionalized brand initiatives and franchising expansion in key markets.

Marriott's St. Regis brand has opened its 60th global property, The St. Regis on the Bund, Shanghai, offering luxury accommodations, butler service, and multiple dining and wellness amenities.

The Philippines' Department of Tourism plans to add over 120,000 hotel rooms by 2028 to meet rising tourism demand, aiming for 456,000 rooms to accommodate projected arrivals of 11.5 million tourists.

Wyndham Hotels & Resorts will open their first luxury hotel in India next year in Udaipur, while expanding their presence in the country with more hotel openings and strategic alliances.

Luxury hotels in Bangladesh are facing a nearly 90% drop in guests and significant financial losses due to unrest, curfews, and travel warnings, with near-zero bookings reported for late July and August.

Despite a rebound in tourism, many Vietnamese hotels face financial troubles and are being auctioned.

Hilton announced the signing of 11 new properties in Thailand, Indonesia, and Vietnam, including the debut of the Tapestry Collection by Hilton in Southeast Asia.

KKR and Marriott International announced their entry into Japan's midscale hospitality market, with the conversion of 14 acquired Unizo hotels into Four Points Express by Sheraton, marking Marriott's midscale debut in Asia Pacific.

The Maldivian tourism sector experienced a significant revenue decline last year, with resort revenue dropping by $529 million and total tourism revenue decreasing from $5.4 billion to $5 billion, attributed partly to a shift towards guesthouses over traditional resorts.