Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance.
Amid mixed hotel sector performance, Hilton beat earnings while trimming 2025 guidance as hospitality firms expand with new properties across the US and globally.
Loews Hotels is undergoing its largest expansion, opening three new Orlando hotels with Comcast’s Universal, adding 2,000 rooms and reaching 11 properties in the area.
The world's first AI-powered hotel, Otonomus Hotel, featuring 303 suites and cutting-edge amenities, is set to open in Las Vegas in summer 2025 as Growth Holdings’ debut resort.