Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance.
Over 300 million tourists traveled internationally in the first three months of 2025, a 5% rise from last year and 3% more than in pre-pandemic year 2019.
Hotel industry shows activity with Accor confirming its outlook for the year without a downward revision and KHP Capital Partners securing $300 million for hotel acquisitions and renovations.
Hotel industry analysts at Baird expressed caution about softening March demand trends, noting that U.S. RevPAR growth is tracking over 200 basis points below initial expectations.
Loews Hotels is undergoing its largest expansion, opening three new Orlando hotels with Comcast’s Universal, adding 2,000 rooms and reaching 11 properties in the area.
Bill Hornbuckle, CEO of MGM Resorts International, was named the national chair of the U.S. Travel Association’s board for a two-year term, succeeding Hilton’s Chris Nassetta.
Dallas leads the U.S. hotel construction pipeline, followed by Atlanta, Nashville, Phoenix, and the Inland Empire, with significant activity in planned projects, early planning, renovations, and new hotel openings nationwide.