Queensland

Singapore’s hotel sector is experiencing steady growth driven by tourism, lifestyle brands, and evolving accommodation trends, though recovery is hampered by low visitor numbers from China.

In 2024, Thai luxury hotels experienced significant year-on-year increases in average daily rates and occupancy across key tourist cities.

Marriott International is expanding its luxury portfolio with new brand extensions, experiential travel offerings, and over 260 properties in development, solidifying its leadership in high-end hospitality.

Melbourne's hotel performance in October surged due to concerts by Olivia Rodrigo and Coldplay, the Melbourne Marathon, and Melbourne Fashion Week, with occupancy, ADR, and RevPAR reaching record highs.

Wyndham Hotels & Resorts, the largest U.S.-based hotel company in China, has signed nearly 600 franchise agreements and opened almost 300 hotels in China over five years.

Singapore's hotel market is thriving with high-end travelers and strong occupancy, while Hong Kong is focusing on budget-conscious visitors as its luxury sector struggles to recover.

The Pacific Asia Travel Association (PATA) laid out tourism recovery scenarios for the Asia Pacific, predicting a slow recovery with 2024 arrivals still 31% below 2019 levels, and a range of outcomes for Thailand by 2026.

Vietnam's hotel industry is struggling due to slow tourism recovery, oversupply, and poor planning, despite near pre-pandemic room rates and increased interest in lifestyle and focused service hotels.

After the acquisition of Minacia, Star Asia will have an additional 5,100+ rooms from 39 limited service hotels under its management.

Marriott International expands its presence in Seoul while luxury brands like Aman Group, Rosewood Hotels & Resorts, and IHG Hotels & Resorts are also entering the South Korean market.