Queensland

Singapore's hotel market is thriving with high-end travelers and strong occupancy, while Hong Kong is focusing on budget-conscious visitors as its luxury sector struggles to recover.

The Pacific Asia Travel Association (PATA) laid out tourism recovery scenarios for the Asia Pacific, predicting a slow recovery with 2024 arrivals still 31% below 2019 levels, and a range of outcomes for Thailand by 2026.

Vietnam's hotel industry is struggling due to slow tourism recovery, oversupply, and poor planning, despite near pre-pandemic room rates and increased interest in lifestyle and focused service hotels.

After the acquisition of Minacia, Star Asia will have an additional 5,100+ rooms from 39 limited service hotels under its management.

Marriott International expands its presence in Seoul while luxury brands like Aman Group, Rosewood Hotels & Resorts, and IHG Hotels & Resorts are also entering the South Korean market.

Global hotel businesses are rebounding to pre-pandemic levels except in Asia-Pacific. Vietnam lags in recovery with reduced Chinese tourism and increased flight costs, despite aggressive hotel development since 2016. Macau's August hotel occupancy averaged 88.7%, with significant visitor growth during the Golden Week, particularly from mainland China, showing signs of a robust recovery to near 2019 levels. Wyndham Hotels unveils its first Auckland hotel, Espire Hospitality launches the ZANA Forest Resort in India, and Ascott Limited partners with Vimut Hospital in Thailand to offer combined lodging and healthcare benefits.

The GBTA Business Travel Outlook shows Asia Pacific is forecast for significant growth, with travel spending gaining 41% to US$567 billion this year. Trip.com said outbound travel order for the upcoming Golden Week increased nearly 20 times, and domestic travel increased more than four times over the Golden Week period last year. Accor announced their Novotel brand’s fiftieth hotel opening in Greater China with its newest destination, Novotel Xi’an Aden.

Hotel prices are surging during the upcoming Golden Week in popular cities, driven by the extended Golden Week, which includes the Mid-Autumn Festival and National Day Holiday. Sydney, Australia, experienced record-high performance levels in August 2023 due to the FIFA Women's World Cup, with increased occupancy and average daily rates. Accor is expanding its presence in Japan by adding 23 properties and over 6,000 rooms to its network, with renovations and rebranding set to take place, doubling its presence in the country.

Singapore's August visitation decreased by -7.8% compared to July, with 1.31 million visitors. Total eight-month arrivals remain nearly -30% lower than 2019. Accor SA aims to sign approximately 125 hotel partnership projects in China this year, with plans to introduce the Orient Express brand. Hilton plans to expand its Hilton Garden Inn brand throughout the Asia Pacific region, with a new regional room prototype introduced in Australia and New Zealand.

HVS Anarock  released their Hotels & Hospitality Overview for  India for the second quarter. The Macao Government Tourism Office said Macau received over 93,000 daily visitors in the first three days of August, up from an average of 89,000 daily visitor arrivals in July. The Tourism Authority of Thailand is turning its focus to the Middle East with the goal of attracting 400,000 visitors from the region this year