Thailand

Global hotel businesses are rebounding to pre-pandemic levels except in Asia-Pacific. Vietnam lags in recovery with reduced Chinese tourism and increased flight costs, despite aggressive hotel development since 2016. Macau's August hotel occupancy averaged 88.7%, with significant visitor growth during the Golden Week, particularly from mainland China, showing signs of a robust recovery to near 2019 levels. Wyndham Hotels unveils its first Auckland hotel, Espire Hospitality launches the ZANA Forest Resort in India, and Ascott Limited partners with Vimut Hospital in Thailand to offer combined lodging and healthcare benefits.

The GBTA Business Travel Outlook shows Asia Pacific is forecast for significant growth, with travel spending gaining 41% to US$567 billion this year. Trip.com said outbound travel order for the upcoming Golden Week increased nearly 20 times, and domestic travel increased more than four times over the Golden Week period last year. Accor announced their Novotel brand’s fiftieth hotel opening in Greater China with its newest destination, Novotel Xi’an Aden.

Chinese hotel RevPAR surged by 59.6% YoY but remained 5.1% below 2019 levels for the week ending September 16th. The Philippines is close to surpassing its 2023 tourist arrival target, with 3.87 million foreign visitors contributing Php316.9 billion in revenue. Thailand aims to attract a record 40 million tourists in 2023 through visa-free systems, promotional efforts, and expanding direct flights, targeting international travelers with a focus on Chinese visitors.

The Royal Thai Government is granting temporary tourist visa exemptions to Chinese and Kazakhstani passport holders from September 25, 2023, to February 29, 2024, to boost tourism revenue. Macao expects a high number of visitors during the upcoming Golden Week, with hotels projected to have near-full occupancy due to the Mid-Autumn Festival and National Day Holiday. Galaxy Macau has opened Andaz Macau, the largest Andaz hotel in the Hyatt brand's portfolio, featuring 700 rooms, artworks, and a direct connection to the Galaxy International Convention Center and Galaxy Arena.

The Thai Hotels Association (THA) expresses concerns about new regulations that exclude accommodations with up to eight rooms and 30 guests from the hotel business, anticipating a 15% to 20% loss in tourism revenue and increased safety risks. The THA believes these regulations have more disadvantages than benefits, while the Tourism Council of Thailand supports them. Speculation grows regarding the legalization of casino gambling in Thailand within three years, attracting international and regional operators. The text emphasizes the importance of the government's approach to legalization, as it could affect investor interest, citing examples from other countries like Vietnam, South Korea, and Japan. New World Hotels & Resorts, an upper-upscale hotel brand under Rosewood Hotel Group, is actively expanding in Asia. They plan to have 18 operating hotels by the end of the year, with two more opening in 2024. The brand is entering various markets, including Mainland China, Vietnam, and Japan.

Both Thailand and South Korea are implementing strategies to entice Chinese tourists, including visa exemptions, tax refunds, and rewards. Thailand's response comes after a drop in Chinese tourist arrivals, while South Korea offers incentives like visa fee waivers and cultural experiences. The Philippines establishes a Korea Visa Application Center to handle increased visa requests between the two nations. Travel between Korea and the Philippines has surged, showing potential to surpass pre-pandemic levels. Avani Hotel construction begins in Australia, Accor expands its properties with Novotel Living in Vietnam, and Marriott introduces new properties in Bali and Thailand. Deepak Ohri departs from lebua Hotels and Resorts, while Vaibhav Verma becomes Chief Revenue Officer at juSTa Hotels & Resorts. Ms. Thapanee Kiatphaiboon assumes leadership at Thailand's Tourism Authority.

China hotel RevPAR increased by 50.4% YoY, outperforming a 48.2% comparison and growing 19% compared to 2019, driven by strong recovery. Thai hotels, especially those with three stars or less, faced severe impact from interest rate hikes, uncertain tourism outlook, and competition, prompting calls for regulatory changes. New luxury hotels are opening in historic Japanese and Vietnamese destinations, while major hotel chains like Accor and Melia are expanding their portfolios in Singapore and Vietnam. Additionally, Meriton Suites is expanding luxury offerings across Australia.

In Q2 2023, the Asia Pacific hotel construction pipeline reached a record high of 1,936 projects with 401,766 rooms. Luxury, upper upscale, and upscale projects dominated the pipeline. Countries with the largest pipelines are India, Vietnam, Thailand, Indonesia, and Japan. Macau has surpassed Hong Kong as the preferred travel destination for mainland Chinese travelers in 2023, receiving nearly twice as many visitors. Around 50.9% of outbound Chinese travelers chose Macau, while Hong Kong received about 26.7%. Mainland Chinese tourists prefer destinations in East Asia and Southeast Asia. Accor is expanding its hotel offerings. They are introducing the Handwritten Collection in Thailand with the Andaman Beach Hotel Phuket, opening a Mercure hotel in Lucknow, India, and launching Lords Inn hotels in Jamnagar, Gujarat, and Kanki, West Bengal. Accor has also partnered with Reliance Industries and Renest Hotels & Resorts for new properties.

China 's hotel RevPAR rose by 22% YoY as of the week ending August 5th, and by 6.7% compared to the same week in 2019. China lifted its ban on group tours to over 70 locations, including countries in Asia Pacific, Europe , Africa , and North America . Notably, group tours to South Korea are resuming for the first time in six years. Indonesia's ONE°15 Marina Nirup Island opened, with phase two set to include a Westin Hotels & Resorts property by Q4 2024.

HVS Anarock  released their Hotels & Hospitality Overview for  India for the second quarter. The Macao Government Tourism Office said Macau received over 93,000 daily visitors in the first three days of August, up from an average of 89,000 daily visitor arrivals in July. The Tourism Authority of Thailand is turning its focus to the Middle East with the goal of attracting 400,000 visitors from the region this year