Japan Is Nearly Recovered But Thailand Still Lags
Skift Take
- The Tourism Authority of Thailand expects the country’s tourism sector to generate up to 2.4 trillion baht in revenue this year, or 80% of earnings in 2019.
- STR said Japan’s recovery is moving in the right direction as the current central administration continues to focus on growing both domestic and inbound tourism.
- The director of the Macao Government Tourism Office said the booking rate for Macau hotels over Easter was currently at between 50% and 60%.
The Tourism Authority of Thailand expects the country’s tourism sector to generate up to 2.4 trillion baht in revenue this year, or 80% of earnings in 2019. 880 billion baht would come from Thai tourists while the other 1.5 trillion would be from foreigners. The TAT said the big issue continues to be airlines as they have not reached their pre-Covid operating capacity. Domestic flights have returned to 85% but foreign flights are only at 56%. TAT has joined hands with airline businesses to launch BMA, which stands for ‘Bring it back, Make it full, All year round.’ The majority of visitors in 2022 came from Malaysia, India and Singapore respectively. Before the pandemic, Chinese tourists comprised about one third of all arrivals so with the lifting of travel restrictions, TAT is looking to Chinese travelers to boost numbers. Thailand saw 2.1 million foreign visitors in January, another 2 million in February and March.
STR said Japan’s
