Japan

Japan’s booming tourism, driven by a weak yen and rising demand, has pushed hotel costs so high that even business travelers are priced out, prompting shifts to alternatives like Airbnb and further tax hikes in places like Kyoto.

Kyoto plans to introduce Japan's highest accommodation tax—up to 10,000 yen per night—by 2026 to curb overtourism and potentially double its annual revenue.

Australians are traveling internationally at record levels, with Japan, Vietnam, Indonesia, China, and South Korea all seeing substantial year-over-year increases in visitor numbers.

OYO is rapidly expanding in Rajasthan, setting up a back office in Jaipur to support U.S. and European operations, with daily bookings of 1 lakh customers in India and overseas.

Marriott International is expanding its luxury portfolio with new brand extensions, experiential travel offerings, and over 260 properties in development, solidifying its leadership in high-end hospitality.

Rosewood Hotels is expanding globally in 2025 with new luxury properties in Japan, Mexico, Qatar, Amsterdam, and London, offering luxury accommodations, dining, and wellness experiences.

Minor Hotels Group aims to expand to over 1,000 hotels globally by 2028, focusing on Asia, especially China and India, through an asset-light strategy and franchising.

Minor International plans to reduce $7 billion in liabilities by launching a real estate investment trust, while expanding its global hospitality portfolio, including new ventures in Japan and Singapore.

The Philippines' Department of Tourism plans to add over 120,000 hotel rooms by 2028 to meet rising tourism demand, aiming for 456,000 rooms to accommodate projected arrivals of 11.5 million tourists.

Australians are traveling in record numbers in 2024, with significant growth in both outbound and inbound tourism, particularly between Indonesia, Japan, and China.