Accor Is Full Speed Ahead on China
Skift Take
- Singapore's August visitation decreased by -7.8% compared to July, with 1.31 million visitors. Total eight-month arrivals remain nearly -30% lower than 2019.
- Accor SA aims to sign approximately 125 hotel partnership projects in China this year, with plans to introduce the Orient Express brand.
- Hilton plans to expand its Hilton Garden Inn brand throughout the Asia Pacific region, with a new regional room prototype introduced in Australia and New Zealand.
Singapore visitation in August was down by -7.8% from July. The Singapore Tourism Board said they recorded 1.31 million visitor arrivals in August. That takes the eight-month total to 9.01 million, still nearly -30% lower than the same period of 2019. August showed 214,490 arrivals from mainland China, the second consecutive month they were the largest single source of visitor arrivals to the city-state. Indonesia was the second-ranked source market, with 167,850 visitors to Singapore. Indonesia remained the top source for the first eight months, with 1.52 million visitor arrivals.
The Macao Government Tourism Office is projecting a daily average of 80,000 to 90,000 visitors during the upcoming October Golden Week that actually starts September 29th. Given how July averaged 89,000 arrivals per day and more than 100,000 in August, this projection seems quite conservative and will disappoint investors if it comes true.
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