Thailand and Vietnam Set Their Tourism Targets
Skift Take
- The Thai hotel industry anticipates a full recovery from the pandemic by late 2024, with Phuket remaining a top destination. Thai hotels had a 60% occupancy rate in 2023, a surge attributed to direct overseas flights and visa-free entry for several countries.
- Vietnam's tourism authority targets 17-18 million international visitors in 2024, with a revenue goal of 840 trillion VND. In 2023, Vietnam exceeded its 12.5 million visitor target and saw 108 million domestic trips, generating 678 trillion VND in revenue.
- Marriott International plans to open new Ritz-Carlton and Marriott Marquis hotels in Beijing by 2026, enhancing their presence in China. The Sheraton Colombo Hotel, Marriott's second in Sri Lanka, has opened, offering luxury amenities and strategic location.
The Thai hotel industry is expecting a full recovery from the pandemic’s fallout by the end of the second half of this year. The Thai Hotel Association is predicting Phuket will remain Thailand’s most popular tourist destination during the current high season which runs through March 2024. The average occupancy rate of Thai hotels in 2023 was 60%. It was 75% in 2019 but a surge in tourist arrivals in the second half is being traced to the addition of direct overseas flights to the resort island, along with visa-free entry for visitors from China, India, Kazakhstan and Taiwan and an extension of the visa-free stay for Russian nationals from 30 days to 90. Hotels in Pattaya have seen more tourists from India and Hua Hin hotels have seen an increase in European guests, particularly from Germany and Scandinavian countries. In Bangkok, the hotel occupancy rate was 80% during the New Year holiday season with most of the
