Banyan Tree Celebrates 30th Birthday With a Rebranding

STR reported China hotel data for the week ended January 6th. Hotel RevPAR in China was up 41.8% year over year. It was up against a 6.9% growth comp. In the same week in 2019, China hotel RevPAR was down -12.6%.

Banyan Tree Group is celebrating its 30th anniversary with the change in name to Banyan Group. The company said the brand shift reflects the group’s evolution into a dynamic, multi-brand hospitality powerhouse. The group has doubled its brand portfolio since 2019. In 2024 they are planning 19 new openings including properties and residences in Cambodia, China, Japan, South Korea, Vietnam and Mexico. The Angsana Siem Reap will be the group’s first in Cambodia while Banyan Tree Higashiyama Kyoto will be their first Banyan Tree property in Japan. In North America, Banyan Tree Veya Valle de Guadalupe marks the debut of their first full-fledged Banyan Tree Veya in Mexico. Banyan Group currently manages 12 global brands, 75 hotels and resorts, over 60 spas and gall