Vietnam Sets International Tourism Goal at 18 Million


Skift Take

A recent implementation of unilateral visa exemptions for 13 European countries was credited for the strong growth in arrivals from the UK, France, Germany, and Russia in January.

The Vietnam National Administration of Tourism issued a target of 18 million international tourist arrivals this year. This follows the news that there were more than 1.5 million international visitors in January, 10.3% higher than December and on par with January 2019. The recent implementation of unilateral visa exemptions for 13 European countries was credited for the strong growth in arrivals from the UK, France, Germany and Russia in January. South Korea remained Vietnam’s largest source market, accounting for 27.6% of all arrivals, followed by mainland China and Taiwan. Visitation from the Americas rose 27.3% in January from December and 26.6% growth from Europe. Along with the 18 million international arrivals in 2024, the tourism agency is also expecting 110 million domestic tourism trips with total revenue from the industry expected to hit US$34.4 billion.

Macau’s Public Security Police are expecting the number of visitors and border crossings to reach 2019 l