Chinese Hotel Chains Expand into Southeast Asia
Skift Take
Domestic Chinese hotel chains are expanding internationally, with notable investments in Malaysia, Japan, South Korea, and Southeast Asia, driven by the rising number of Chinese travelers.
STR reported China hotel data for the week ended July 20th. Hotel RevPAR in China was down -8.4% on a year over year basis. It was up against a +36.9% comp in the year ago week. For the week, hotel occupancy was down -0.9% year over year while ADR made up most of the decline in RevPAR for the week with a drop of -7.5%.
China Daily reported on China domestic hotel chains expanding their operations outside of China territories. The article discussed how these chains are making inroads in Japan, South Korea and Southeast Asian countries, the first nations to embrace the increasing arrivals of Chinese travelers and the article is not talking about the major homegrown hotel chains. The article mentioned iElectronic Sports Hotel, an under-the-radar company, that is constructing its first overseas facility in Kuala Lumpur in Malaysia, offering more than 80 rooms to esports enthusiasts, already making a US$2.75 mill
