Amex Reports on Thai Travel Plans for 2024
Skift Take
The majority of Thais plan to travel more this year, favoring bucket list trips and domestic destinations like Chiang Mai and Phuket, with Japan as the top international choice.
Hospitality Investor published an article suggesting the rebound in Asian Pacific tourism has stalled. The article focused on Japan and Thailand, two markets that were sizzling in the first four months of the year. The article quoted John Grant at aviation data company OAG warning that both destinations are suffering from the two year old Russian invasion of Ukraine and the delayed return of their core Chinese market. We'll say we are a bit skeptical of these comments given all the data we have seen in the past couple of months from these two markets and the way China's outbound travel market has been growing. This seems more about the airline industry than the overall tourism business.
The first American Express Travel, Dining and Luxury Trends Research for Thailand report said seven in 10 Thais surveyed plan to take at least three to four vacations as they gear up to travel more this year than last. The survey showed the top reason for
