Asia Pacific Hotel Outlook Mixed for Next Year
Skift Take
JLL's latest survey forecasts mixed fortunes for the Asia Pacific hotel sector in 2024/2025, with optimism in North, South, and Southeast Asia, caution in Australasia and Greater China, and varied expectations for revenue, occupancy, and Capex investments.
JLL released their latest Hotel Operators' Sentiment Survey 2024/2025, forecasting mixed fortunes for the hotel sector across Asia Pacific in the year ahead. JLL said North, South and Southeast Asian hoteliers are forecasting strong performance for 2024/2025 while the Australasia region is more cautious in its optimism. The main conclusions include that Australasia and Greater China forecast a better year in 2025 than 2024 but remain more cautious than other subregions. 35% of Australian respondents warned of challenging conditions for the remainder of this year but occupancy sentiment improved for 2025. 68% predicted a better performance. More respondents from Australasia and Greater China expected a year-over-year decrease in ADR in 2024 and 2025 than in other parts of the region. 79% of hoteliers in the luxe sector and 82% of budget hoteliers expecting positive sentiment about occupancy, while upper upscale, upscale and midscale hoteliers are less optimistic about r
