Australia Marks Record Inbound and Outbound Tourism Growth
Skift Take
Australians are traveling in record numbers in 2024, with significant growth in both outbound and inbound tourism, particularly between Indonesia, Japan, and China.
The latest Travel Trends Report from the Australian Travel Industry Association showed Australians are traveling at record levels with both outbound and inbound travel experiencing unprecedented growth in 2024. Insights include that Indonesia continues to be the top destination for Australians with a 30.4% increase in travelers, reaching 1.59 million. Japan recorded the highest growth, with a 103.4% rise in Australian visitors, totaling 727,260 for the year. New Zealand was up 10% to 1.33 million and the US saw 728,550 Australian visitors, up 16.7%. For the inbound market, China led with a 135.5% increase in visitors to 844,940. New Zealand visitors totaled 1.38 million, up 20.2% while visitors from Japan were up 64.9% to 373,700. Overall, inbound tourism to Australia grew by 25.7%, according to the report, a total of 8.06 million international visitors in the year ending August 2024. 60.2% of the trips in August 2024 were for holidays. Business travel represented 5.8% of total tri
