Wyndham to Soon Open 300th Franchise in China
Skift Take
Wyndham Hotels & Resorts, the largest U.S.-based hotel company in China, has signed nearly 600 franchise agreements and opened almost 300 hotels in China over five years.
The Macau Statistics and Census Service said the hotel occupancy rate rose by 6.3 percentage points in September to 84.7%. The average occupancy rate for the first three quarters of 2024 rose by 4.8 percentage points to 85.4%. There were 144 hotel establishments in Macau as of September, up 7 year on year but the number of rooms decreased by -3.3% to 44,000. In the first nine months, five star hotels' occupancy rate was 87.5% with four-star at 81.2% and three-star hotels' occupancy averaging 82.9%. Total hotel guests rose by 11.2% to 10.9 million.
Wyndham Hotels & Resorts said they signed nearly 600 direct franchise agreements across China in five years and opened nearly 300 direct franchised hotels in that time frame. In 2019 they reacquired direct franchising rights to the Days Inn brand in the country. Wyndham is the largest US-based hotel company in China by number of properties, with a footprint spanning more than 1,600 hotels an