Hilton Brings Tru Brand to Asia Pacific with Vietnam Openings

Key Points

• Hilton is introducing its Tru by Hilton brand to Asia Pacific with 14 planned openings in Vietnam, marking its debut in the region.
• The Asia Pacific (excluding China) hotel pipeline remains strong, with significant new construction, renovations, and expansions, especially in India, Vietnam, and Thailand.
• Major hotel groups like Ascott, Radisson, ITC Hotels, and IHG are expanding in the region, while properties like Sheraton Hong Kong and Marina Bay Sands Singapore are undergoing major refurbishments.

Summary

The article outlines substantial growth and activity in the Asia Pacific hotel industry, with a robust construction pipeline led by countries like India and Vietnam. Hilton is launching its Tru by Hilton brand in Vietnam, marking its entry into the Asia Pacific market, while other major hotel groups such as Ascott, Radisson, ITC Hotels, and IHG are also expanding their regional presence. In addition to new openings, key properties like Sheraton Hong Kong and Marina Bay Sands Singapore are investing in major renovations and upgrades, reflecting a broader trend of development and transformation across the region’s hospitality sector.