Hilton Is Again the World’s Most Valuable Hotel Brand
Skift Take
Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance.
The DJIA was up 218 points while the Nasdaq was up 193, the S&P 500 rose 38 points, and the 10-year treasury yield was down .07 to 4.34%. Lodging stocks were mixed. HGV traded up to another new high, HBNB was up 11%, and both AHT and SVC were up more than 4% on the day.
The Daily Lodging Report will be on a very rare vacation from July 13 to 17. During the break, subscribers will receive relevant content from Skift and Skift Research instead.
STR reported U.S. lodging data for the week ending July 5. U.S. hotel RevPAR was down -1.3% year over year with ADR down -0.9% and occupancy down -0.4%. Group RevPAR was up 14%. There was a change in the timing of July 4, which may have impacted results.
Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance. Hyatt holds second place with its brand valu
