Thailand Tourism Revenue Holds as Visitor Mix Shifts

Key Points

• Thailand's tourism revenue remains stable as high-spending tourists from Europe, Russia, and Israel offset a drop in Chinese arrivals, with a shift towards other Asian source markets.
• Macau reached 20 million visitors for 2025 faster than the previous year, with most arrivals from mainland China and Hong Kong, but foreign visitor numbers remain low.
• Significant hotel transactions, openings, and rebrandings are taking place across Asia Pacific, including Wyndham's rapid expansion in India and Marriott-branded developments in Malaysia and Australia.

Summary

Tourism revenue in Thailand is holding steady despite fewer Chinese visitors, thanks to high-spending tourists from regions like Europe and Russia and increased arrivals from Malaysia and India. Macau has surpassed 20 million visitor arrivals earlier than last year, with the majority from mainland China and Hong Kong, though foreign tourist numbers remain low. Across the Asia Pacific, hotel brands like Wyndham and Marriott are expanding through new signings, rebrandings, and renovations, while Vietnam seeks major tourist investment and hospitality companies see key personnel appointments.