Hilton Tests New Ideas for Flagship Brand
Photo Credit: A redesigned Hilton sign on the exterior of a new hotel, the Hilton Arlington Rosslyn, The Key in Virginia. Hilton
Skift Take
The 106-year-old Hilton flagship brand wants to morph its legacy image, with local partnerships, better storytelling, and redesigned aesthetics
The DJIA surged 846 points Friday, Nasdaq jumped 396, the S&P 500 was up 97 points, and the 10-year treasury yield was down .07 to 4.26%. Lodging stocks also surged, with the majority up 5% or more. The biggest gainers included BHR with a 9% jump, HGV up 8%, SVC, INN, VAC, and PEB were each up 7% and CLDT, PK, and XHR gained 6% on the day.
Baird lowered their price target on Choice Hotels International to $136 from $144. They maintained their Outperform rating despite continuing to have reduced fundamental conviction post-2Q25 earnings. Baird believes their muted growth outlook remains relatively understood, and incremental investor concerns regarding the consumer have already weighed on CHH's shares, down -11.4% since July 25th, before the 1.5% gain on Friday.
Truist said 2Q was another "steady-eddie" quarter for the Vacation Ownership companies, a theme they expect to continue in the second half of the year. Trui
