Deutsche Bank Gives 2026 Hotel Outlook
Skift Take
Deutsche Bank rates Hyatt and Wyndham as buys for 2026, holds on Hilton and Marriott due to premium valuations and limited upside. Plus, more hotel deal and development news.
The DJIA jumped 595 points while the Nasdaq was up 160, the S&P 500 was up 44 points and the 10-year treasury yield was down .02 to 4.17%. Lodging stocks were higher. SVC was up 5%. HLT bucked the trend with a decline of over 7%, which we believe may have something to do with the current social media uproar over allegations that a Hampton Inn franchise in Minnesota may have denied rooms to DHS/ICE agents. You can’t believe what you read on X these days but the volume of tweets continued to increase as the stock declined.
Deutsche Bank gave its 2026 outlook on lodging C-Corps. It called 2025 an uneven year as if you had high-end lodging exposure you did well, but those with lower-end exposure broadly underperformed high-end peers. DB reiterated its Buy rating on Hyatt Hotels on the continued catalyst Stack (Playa land sale closing/owned asset sales in the first half of 2026, as well as incremental fee-based revenue from cred
