Hyatt to Debut Unscripted Brand With Vietnam Partnership

Key Points

• Hyatt is debuting its Unscripted brand globally through a partnership with Indochina Kajima, rebranding six Wink hotels in Vietnam and expanding its presence to 10 hotels in the country.
• Several major hotel brands—including Marriott, Sheraton, Renaissance, Park Hyatt, Leela, and Radisson—have announced new property openings or significant renovations across Asia.
• Key hospitality leadership appointments include new CEOs at Avenra Hotels in Sri Lanka and Berjaya Assets Bhd in Malaysia.

Summary

The article highlights significant expansion and rebranding activities by major hotel groups across Asia. Hyatt is globally launching its Unscripted brand by partnering with Indochina Kajima to rebrand six Wink hotels in Vietnam, increasing Hyatt's footprint in the region. Marriott and other brands such as Sheraton, Renaissance, Park Hyatt, Leela, and Radisson are also opening new hotels or completing major renovations in cities like Seoul, Manila, Goa, Kota Kinabalu, Tokyo, Osaka, and Bangkok. Additionally, hospitality sector personnel moves include the appointment of new CEOs at Avenra Hotels and Berjaya Assets Bhd.